🌈 Our Story: From Fairgrounds to a Movement

 

OutAt Inc began with a simple idea that became a nationwide movement. Back in 2011, Out at the Fair® launched at the San Diego County Fair — a grassroots effort to create visibility, safety, and celebration for the LGBTQ+ community inside one of America’s most traditional spaces.

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What started as one local day of rainbow joy quickly caught fire. Within a few short years, Out at the Fair® became a fixture at major fairs across California, including the Orange County Fair, California State Fair, and San Diego County Fair, before expanding to states like Oregon, New Mexico, and Alaska.

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By 2024, the event reached over 500,000 attendees nationwide — drawing families, allies, and community members of all ages. Each festival featured live music, drag performances, family zones, community resource booths, and stages that amplified LGBTQ+ and ally voices in spaces where representation once didn’t exist.

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From the start, Out at the Fair® didn’t just entertain — it redefined inclusion at mainstream events, driving fair attendance up by more than 15,000 new visitors across its markets and setting a model for how community events could be both meaningful and wildly fun.

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💫 The Impact: Visibility, Connection & Economic Growth

 

Over the past decade, Out at the Fair® has transformed county and state fairs into platforms of inclusion — where Pride meets popcorn and drag queens share the stage with country bands.

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The impact has been both social and economic:

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• 🌈 Visibility: Out at the Fair® gave LGBTQ+ individuals and families a welcoming space in mainstream fair culture — showing that representation belongs everywhere.

• 💬 Community Connection: Hundreds of local nonprofits and advocacy groups have connected with new audiences through OATF’s vendor and resource zones.

• 🎡 Economic Growth: Fairs reported attendance boosts of up to 15,000 additional visitors, with new sponsors, vendors, and tourism exposure following each event.

• 🎶 Entertainment Evolution: OATF became known for its diverse stages — featuring drag, pop, country, Latin, and family programming — bringing LGBTQ+ and ally artists to thousands across the country.

 

Simply put, OutAt didn’t just add a Pride day — it reshaped how fairs think about inclusion, family, and fun.

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🚀 The Evolution: From Out at the Fair® to OutAt Inc

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In 2022, OutAt was accepted into the Techstars Austin business incubator, where its next chapter took shape. What began as one event evolved into OutAt Inc — a creative powerhouse spanning production, storytelling, food, and community innovation.

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In March 2023, OutAt Inc made national headlines by producing the SXSW Kickoff Party in Austin, Texas — the most attended event of the night across the entire festival. Featuring high-energy performances by DJ Cazwell and Landa Plenty, the party drew a line over a block long and officially ranked as the #1 most visited SXSW party via the festival’s app analytics. It was a defining moment that proved OutAt could take the same inclusive magic from county fairs to one of the world’s biggest creative stages.

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Today, OutAt Inc carries that same mission forward through its growing family of brands — from 3Dudes1Life Creative and Tres Amigos, Una Vida to C-Dawg’s Snack Shack and DCW Grows. Each project keeps the same promise: celebrate diversity, spark creativity, and make life just a little more fabulous.

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Because queer joy doesn’t stop at the stage — it grows, evolves, and builds community everywhere it goes.